Selling

We know selling a property can be more emotional than buying one, and we’ll leverage our experience and market know-how to ease you through the process. But first we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your property compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.

We’ll assess your property’s worth to determine its market value, taking into consideration such variables as features, size, location, market demand, and recent comparable sales. We’ll then create a “comp”, or comparative market analysis (CMA), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.

We believe in transparency, and at this early stage we want you to feel confident about our plans to sell your property. A listing agreement gives us permission to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the property will be listed. We’ll also discuss our selling strategy and what you can expect next as we move deeper into the process.

It is all about first impressions and making your property stand out and shine before hitting the market. We'll strategize with our network of skilled vendors to ensure improvements, photography, and video are of professional caliber and give buyers a reason to show more than a passing interest in your property. We often recommend things like cutting the grass and removing junk or debris to prepare your property to go on the market.

A unique property needs a unique, customized marketing plan to set it apart from others on the market. We’ll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality fliers, energetic property tours, and alerting local buyer’s agents to give your property optimum exposure. We’ll utilize our trusted network of vendors, such as photographers, to make your property come to life and create local and global awareness.

At this crucial stage, we’ll leverage every negotiation tool to help you make the best deal possible and arrive at a price that both you and the buyer can agree upon. We’ll use our expertise to coach you through terms, contingencies, and buyer’s financing. You’re nearing the end zone. We want to arrive at a fair market price where you walk away happy.

The day you’ve been waiting for has arrived — the closing! We’ll be right by your side during these final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. Then, sign on the dotted line, and congratulations! You’ve just sold your property!